The Cali Picnic is a yearly event that celebrates West Coast culture and pride by way of music, food and fashion. I, along with a stand up group of Golden State Grown transplants, have been at the helm of the event since 2008. In my role as an organizer who’s carried on the torch, I have been responsible for generating the motif, theme and marketing collateral/content, among other things.
Click the images in the gallery below to see how the event has evolved during my tenure and log on to www.thecalipicnic.com for more information.
The Cali Picnic
Organizer and event planner since 2008
- To create awareness and excitement born from clear and concise copy.
- Utilize copy to develop 6-8 month campaigns that culminates with a family friendly gathering in excess of 2,500 people.
Writing, editing, proofreading, planning, team building, promoting, new media marketing, field marketing